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    <lastmod>2025-12-23</lastmod>
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    <lastmod>2025-10-01</lastmod>
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      <image:title>NEWS &amp; STORIES - Celebrating “A Sense of Place” in the Columbia Gorge</image:title>
      <image:caption>Entrance to the permanent exhibit.</image:caption>
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      <image:title>NEWS &amp; STORIES - Celebrating “A Sense of Place” in the Columbia Gorge</image:title>
      <image:caption>Exhibit display reading, “There’s a place in Oregon’s high desert with a rich history that is rooted in both ancient and visionary thinking.”</image:caption>
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      <image:title>NEWS &amp; STORIES - Celebrating “A Sense of Place” in the Columbia Gorge</image:title>
      <image:caption>Felt Artist Kristina Foley with the large piece commissioned as part of the permanent exhibit.</image:caption>
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      <image:title>NEWS &amp; STORIES - Celebrating “A Sense of Place” in the Columbia Gorge</image:title>
      <image:caption>Opening night crowd</image:caption>
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    <lastmod>2025-05-20</lastmod>
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    <loc>https://www.shanikowoolcompany.com/news-stories/shaniko-wool-western-ranchers-making-waves-with-2024-olympic-blazers-and-sustainable-practices</loc>
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    <lastmod>2024-09-27</lastmod>
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    <lastmod>2024-09-27</lastmod>
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    <lastmod>2024-09-25</lastmod>
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    <loc>https://www.shanikowoolcompany.com/news-stories/bend-magazine-jeanne-carver-is-the-face-of-regenerative-ranching</loc>
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    <lastmod>2024-05-16</lastmod>
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    <loc>https://www.shanikowoolcompany.com/news-stories/agemerge-podcast-episode-featuring-jeanne-carver</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
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    <loc>https://www.shanikowoolcompany.com/news-stories/brands-like-janessa-leone-are-partnering-with-shaniko-wool-to-make-positive-impacts-in-fashion</loc>
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    <lastmod>2024-02-21</lastmod>
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      <image:title>NEWS &amp; STORIES - Brands like Janessa Leone are partnering with Shaniko Wool to make positive impacts in fashion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shanikowoolcompany.com/news-stories/driftless-goods-fleece-apparel-made-from-shaniko-wool-featured-in-fast-company-article</loc>
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    <lastmod>2024-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/b1c96fd7-49fe-421d-acbe-db3417509f59/p-1-91015108-sustainable-wool-jacket.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Fleece apparel by Driftless Goods made from Shaniko Wool featured in Fast Company article - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/janessa-leone-shaniko-wool-wearables-on-forbes</loc>
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    <lastmod>2023-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/e9c63e38-7153-4fef-99de-2b8efbe58bc3/Janessa+Leone+Shaniko+Wool.png</image:loc>
      <image:title>NEWS &amp; STORIES - Janessa Leoné’s Shaniko Wool wearables featured on Forbes.com</image:title>
      <image:caption>With the guidance and support of Rachel Cantu, who was VP of Supply Chain at Patagonia for 5 years, Janessa Leone set out to build a supply chain from scratch for all the materials used in products. And she added one more key item to her lineup: wool sweaters made from regenerative wool that’s grown, sourced, and turned into yarn entirely in the US. They connected with Jeanne Carver of Shaniko Wool Company in Oregon. Carver had been working with ranchers like herself to create a ranch group, practicing regenerative agriculture. To qualify to be a part of the ranch group, a farm had to show they were already incorporating regenerative practices (no to low tillage, rotational grazing, managing pastures, and more). Plus, they’d have to be part of the Responsible Wool Standard. FULL STORY HERE &gt;</image:caption>
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    <loc>https://www.shanikowoolcompany.com/news-stories/defeet-launches-fully-traceable-socks-woolie-boolie-recsb</loc>
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    <lastmod>2023-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/258fd166-cb72-41cd-a3f1-97bd7ae050db/Spin+Off+Magazine+Winter+2024.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Winter 2024 Issue of Spin Off Magazine</image:title>
      <image:caption>In the latest issue of Spin Off Magazine, Jeanne Carver shares the story of Shaniko Wool’s beginnings in Oregon, to a global stage as a supplier to Ralph Lauren, to RWS certification and now a 10-ranch partnership that delivers fully traceable, certified American wool to US designers, brands, and manufacturing partners for use in a variety of products and markets. ORDER YOUR COPY HERE &gt;</image:caption>
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    <loc>https://www.shanikowoolcompany.com/news-stories/defeet-launches-fully-traceable-socks-woolie-boolie</loc>
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    <lastmod>2023-11-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/98a1b596-b118-4cb8-afbc-28866a98acf4/Woolie+Boolie+sock.png</image:loc>
      <image:title>NEWS &amp; STORIES - DeFeet Launches First Fully Traceable Ranch to Retail Wool Socks in the US</image:title>
      <image:caption>Third party certification guarantees products made from fully traceable Merino wool from ranch to retail in partnership with Shaniko Wool Company HILDEBRAN, NC — October 30, 2023 DeFeet, the world’s first manufacturer dedicated to crafting sustainable, pro-level performance socks, has launched the country’s first-ever Merino wool versions of its Woolie Boolie™ and Wooleator™ Pro socks with the Responsible Wool Standard (RWS) logo on the packaging. The double RWS and NATIVA Regen-Shaniko certification guarantees sustainable practices from farm to finished product and a commitment to improve soil and water quality and protect biodiversity. READ FULL RELEASE HERE &gt;</image:caption>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/farm-fiber-knits-shorn-in-usa</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/1140af12-d128-4273-afca-0b88295660a6/Jeanne+Carver+With+Sheep+at+Shaniko+Wool.png</image:loc>
      <image:title>NEWS &amp; STORIES - Farm &amp;amp; Fiber Knits: Shorn in the USA</image:title>
      <image:caption>Shaniko Wool was recently featured in Farm &amp; Fiber Knits regarding our commitment to the Responsible Wool Standard—and why knitters should care. Soon after, several of our partner ranchers were also featured for their own commitment to this verifiable standard that gives knitters peace of mind about the soil health and animal welfare where the fibers they use are born and raised. Wool geeks and fashion buyers might already be familiar with the Textile Exchange’s standards, which include certifications for recycled and organic materials as well as for down, wool, alpaca, and mohair. Unlike vague marketing terms such as eco-friendly, sustainable, or green, these standards give brands and their customers peace of mind, knowing that the garments, home goods, and craft yarn they buy have been third-party audited for animal, land, and worker welfare. Read the full stories here and here.</image:caption>
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    <loc>https://www.shanikowoolcompany.com/news-stories/oregon-public-broadcasting-how-carbon-farming-could-help-oregon-reach-its-climate-goals</loc>
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    <lastmod>2023-10-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/9fd5e481-1c4d-47a5-b0ff-0d2109afb10f/Jeanne+Carver+Carbon+Ranching.png</image:loc>
      <image:title>NEWS &amp; STORIES - Oregon Public Broadcasting: How ‘carbon farming’ could help Oregon reach its climate goals</image:title>
      <image:caption>Central Oregon rancher Jeanne Carver and her family have spent decades reversing poor land management, reseeding crop fields with permanent plants, moving livestock around more and changing their farming practices to avoid tilling up the soil. In 2020, she hired a team of scientists to study the results of all these changes. Several years of data show that the changes didn’t just improve the soil health on the ranch; they also pulled significantly more carbon dioxide out of the atmosphere and into the ground. That’s enough for Carver to make some extra money from a practice known as carbon farming. LEARN MORE at opb.com, and listen to Jeanne’s interview on Think Out Loud.</image:caption>
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    <loc>https://www.shanikowoolcompany.com/news-stories/jeanne-carver-on-down-to-earth-podcast-pivoting-in-the-face-of-global-market-changes</loc>
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    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/1694365336077-01O9V9PAJ35VPKVX1E4M/Down+to+Earth+Podcast.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Jeanne Carver on Down To Earth Podcast: Pivoting in The Face of Global Market Changes</image:title>
      <image:caption>Jeanne talks with hosts about weathering global change on her Oregon sheep ranch, and the regenerative practices that are generating income as part of the growing market for ecosystem services and sequestered carbon. LISTEN HERE.</image:caption>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/blog-post-title-one-x3p2h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/1694294190025-7FQZ2OWSFC1RJVM8IX3B/Jeanne+Carver+Powerful+Ladies+Podcast.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Jeanne Joins Powerful Ladies Podcast: Episode 229</image:title>
      <image:caption>Jeanne shares her journey with host Kara Duffy, about going from hardworking rancher to business owner, organizer, and now a leader in setting the standards for land conservation, and sustainable, regenerative wool production in the U.S. Listen to the episode wherever you get your podcasts: LISTEN HERE or on YouTube.</image:caption>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/blog-post-title-two-wkeea</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/6a191cb3-8565-4333-b8e8-249c659b56af/Foraged+Fibers+Shaniko+Wool.png</image:loc>
      <image:title>NEWS &amp; STORIES - Foraged Fibers Knitting Shop Helps Stitch a Community Together</image:title>
      <image:caption>A Wisconsin knitting shop featuring Shaniko Wool has been featured on VolumeOne.org. Shop Owner Britta Harris shares her goal of filling a hole in the craft market for sustainable fibers, and her passion for dying the wool with natural dyes herself. Read the story here.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/holistic-management-international-spotlights-shaniko-wool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/08a6aea0-e911-426a-aaa8-edb1c3f4e959/download.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Holistic Management International Spotlights Shaniko Wool</image:title>
      <image:caption>HMI featured Shaniko Wool on its blog recently, tracing the rise of responsible wool, carbon sequestration and measuring, and the increasing important of data and measurement of ecological impacts. It’s how Shaniko Wool ranches empirically prove they are carbon negative by sequestering more carbon than they are emitting. LEARN MORE</image:caption>
    </image:image>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/blog-post-title-two-wkeea-jnzlm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/7a0fa365-0226-4c9e-a04f-2f71f0e3c294/the+good+dirt+lady+farmer+podcast+shaniko+wool.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Good Dirt Podcast: Regenerative Practices in Textile Production</image:title>
      <image:caption>Good Dirt is a weekly podcast from Lady Farmer that features expert interviews, lively discussions, and actionable takeaways for making our lives — and the planet — a little better. Jeanne Carver joined hosts Mary and Emma to discuss the power of concerted collaborative conservation efforts, Responsible Wool Standard Certification, and more. LISTEN HERE</image:caption>
    </image:image>
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    <loc>https://www.shanikowoolcompany.com/news-stories/blog-post-title-three-585te</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/d57b5c0d-70a4-455e-8d7e-a120d9a3666b/Campbell+Hamsmire+Sheep+-+Shaniko+Wool.jpeg</image:loc>
      <image:title>NEWS &amp; STORIES - USDA “Success Stories" Features Shaniko Wool Company: Helping the Wool Producing Industry One Sheep At a Time - Make it stand out</image:title>
      <image:caption>Pictured: Julie Hansmire of Campbell Hansmire Sheep -- one of the Shaniko Wool farm group ranches.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/blog-post-title-four-467gz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/shanikos-jeanne-carver-receives-major-award-from-us-sheep-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/388c02a3-b7c1-4d32-b5bf-100c0300a894/Jeanne+Carver+Receives+Award+From+Sheep+Industry.png</image:loc>
      <image:title>NEWS &amp; STORIES - Shaniko’s Jeanne Carver Receives Major Award From U.S. Sheep Industry - Make it stand out</image:title>
      <image:caption>Shaniko's Jeanne Carver after winning ASI's annual Innovation Award. The ranchers with Jeanne in the photo represent seven of the 10 ranches in the Shaniko Wool Company Farm Group. They are flanked by Diego Paullier, CEO of Chargeurs Wool USA on the left, and Ben Lehfeldt, Secretary-Treasurer of the American Sheep Industry, on the right. (Photo Courtesy of the American Sheep Industry Association)</image:caption>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/american-essence-magazine-how-an-oregon-sheep-ranch-is-shepherding-the-wool-industry-into-the-future</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/6dc0b099-c617-4a21-bc74-af6993baa8e2/American+Essence+Magazine.png</image:loc>
      <image:title>NEWS &amp; STORIES - American Essence Magazine: How An Oregon Sheep Ranch is Shepherding The Wool Industry Into the Future</image:title>
      <image:caption>Jeanne Carver’s sheep ranch, outside Shaniko in north-central Oregon, illustrates an idea that she hopes will transform her unique corner of agriculture: fiber production. In this case, wool from Merino sheep. READ MORE</image:caption>
    </image:image>
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  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/jeanne-carver-speaks-with-the-long-thread-about-sustainable-land-stewardship</loc>
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    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/210e744d-a2cd-4856-a96a-bed61d416485/The+Long+Thread+Podcast+-+Jeanne+Carver+Shaniko+Wool.png</image:loc>
      <image:title>NEWS &amp; STORIES - Jeanne Carver Speaks With The Long Thread About Sustainable Land Stewardship</image:title>
      <image:caption>Season 5, Episode 8: “Listening to Jeanne Carver talk about her family's goals and results for their ranch offers an inspiring message for those of us who love wool and ecosystem conservation: with careful management, sheep can be an undeniable force for good.” LISTEN HERE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/chargeurs-and-shaniko-wool-company-officially-present-the-new-nativa-regen-shaniko-wool-program-at-the-2022-textile-exchange-global-conference-nov-14-18</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/blog-post-title-one-x3p2h-tnpdm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/b33b977c-1478-4014-bd45-95b4ef341f1f/Shaniko_Wool_Company-40%2Bsmaller.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Chargeurs Wool USA, Shaniko Wool Co. Form Sales, Marketing Partnership</image:title>
      <image:caption>Shaniko Wool Company’s new sales and marketing partnership with Chargeurs Wool USA was featured in an article on eTextileCommunications.com. Read the article by H. Robert Miller here: Chargeurs Wool USA, Shaniko Wool Co. form sales, marketing partnership.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/nativa-launches-nativa-regen-wool-program-in-the-us-in-partnership-with-shaniko-wool-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/9f231c24-7f74-41fa-846d-c3811aabc13a/nativawool.png</image:loc>
      <image:title>NEWS &amp; STORIES - NATIVA™ Launches NATIVA Regen Wool Program in the US., in Partnership With Shaniko Wool Company. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/inside-outdoor-magazine-pioneering-new-trails-for-american-wool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/34a434ca-315d-4f50-80a1-f8751bedd2ab/Jeanne+Carver+Shaniko+Wool.png</image:loc>
      <image:title>NEWS &amp; STORIES - Inside Outdoor Magazine: Pioneering New Trails For American Wool</image:title>
      <image:caption>Published in Inside Outdoor Magazine, Spring 2022 edition, page 18. The new issue of Inside Outdoor highlights the work Shaniko Wool is doing to change the domestic wool landscape in terms of enhanced land management, and giving major brands, such as Ralph Lauren, a source of American-grown wool with a pristine, verifiable sustainability story that they can use in the marketing of their products. Currently, the ranches in the farm group represent about 2.5 million acres of land in the western U.S. and 35,000 head of merino/rambouillet sheep. In 2022, the ranches will harvest approximately 170 tons of RWS certified Shaniko Wool Company wool. Read the full story here, or download a PDF.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/sg7tiqfk0sbc5k3xj7qnqj65h2an58</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/bec78b84-c16d-4abb-829d-18f7479bcb73/Shaniko+sheep+on+river.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Team USA Wears Wool From American Family Sheep Ranches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/1v3le2dl148hhxy3lqp5km56e2sem4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/a700c648-d167-4ac4-9688-29cd2ec007f1/Rebooting+Capitalism.png</image:loc>
      <image:title>NEWS &amp; STORIES - Rebooting Capitalism: Podcast Interview With Jeanne Carver</image:title>
      <image:caption>Listen in and hear the incredible story of how a small sheep ranch in Oregon wound up providing the wool that has been worn by the first lady of the United States and used in the official Olympic uniforms for Team USA. Jeanne Carver shares what she believes to be the future of sustainability and ranching and the impact of having a fully traceable, sustainably produced wool supply. LISTEN HERE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/shaniko-oregons-most-famous-ghost-town</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/a6bd6a89-70e6-48b5-9365-4e4d817f4b67/Shaniko+Ghost+Town.jpg</image:loc>
      <image:title>NEWS &amp; STORIES - Shaniko: Oregon’s Most Famous Ghost Town - Make it stand out</image:title>
      <image:caption>“Wool Capital of The World” (Back in 1903)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/team-usas-closing-ceremony-sweaters-have-oregon-ties</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/sheep-industry-news-shaniko-wool-donates-winter-olympics-sweater-to-rams-pac-auctioin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/e7e3768e-9533-4b7e-8771-04412d459d1d/Ralph+Lauren+Olympic+Sweater.png</image:loc>
      <image:title>NEWS &amp; STORIES - Sheep Industry News: Shaniko Wool Donates Winter Olympics Sweater to Rams PAC Auctioin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/shaniko-wools-carbon-initiative-featured-in-textile-exchanges-regenerative-agriculture-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/d811436c-340d-404a-8def-f602a1f3cc9e/Textile+Exchange+Regenerative+Agriculture+Report.png</image:loc>
      <image:title>NEWS &amp; STORIES - Shaniko Wool’s Carbon Initiative Featured in Textile Exchange’s Regenerative Agriculture Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/womens-wear-daily-janessa-leone-ventures-into-clothing-made-in-usa-with-regenerative-wool-sweaters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/b0f5c3b3-9816-46a4-a9b3-530345dd53c6/Janessa+Leone+Shaniko+Wool+Sweater.png</image:loc>
      <image:title>NEWS &amp; STORIES - Women’s Wear Daily: Janessa Leone Ventures Into Clothing Made in USA With Regenerative Wool Sweaters - Make it stand out</image:title>
      <image:caption>Made in partnership with Shaniko Wool Co. in Oregon, the Reciproque sweater collection is a reimagining of fashion consumption and production for the designer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/womens-wear-daily-biodiversity-imperative-at-this-years-textile-exchange-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
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      <image:title>NEWS &amp; STORIES - Women’s Wear Daily: Biodiversity ‘Imperative At This Year’s Textile Exchange Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/shaniko-wool-featured-in-textile-exchanges-insider-series</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/0977f216-5329-4975-981e-61581eb7ff8a/Shaniko+Wool+-+Textile+Exchange+Insider.png</image:loc>
      <image:title>NEWS &amp; STORIES - Shaniko Wool Featured In Textile Exchange’s Insider Series - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/sourcing-journal-how-shaniko-wool-company-is-turning-carbon-sequestration-into-a-kpi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/37a92401-56dc-471c-8fac-3c0ec2651708/Shaniko+Wool+Sheep+Ranch.png</image:loc>
      <image:title>NEWS &amp; STORIES - Sourcing Journal: How Shaniko Wool Company Is Turning Carbon Sequestration Into A KPI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/stories-of-fashion-textiles-and-place-evolving-sustainable-supply-chains</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/761d884d-8c20-4620-8db8-40e65a2448b9/Stories+of+Fashion+Textiles+and+Place.png</image:loc>
      <image:title>NEWS &amp; STORIES - Stories of Fashion, Textiles, and Place: Evolving Sustainable Supply Chains - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/true-living-magazine-jeanne-carver-leads-the-charge-for-a-more-sustainable-wool-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/486eda94-f00a-47b6-9eed-4fca6d6e5348/TL+Magazine+.png</image:loc>
      <image:title>NEWS &amp; STORIES - True Living Magazine: Jeanne Carver Leads the Charge For A More Sustainable Wool Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shanikowoolcompany.com/news-stories/knit-picks-releases-first-100-american-made-yarn-line-for-hand-knitters</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c952c79d8bc540056f8319/d309f7f7-0396-4ddb-ae1f-ef49ab09919e/High+Desert+Yarn.png</image:loc>
      <image:title>NEWS &amp; STORIES - Knit Picks Releases First 100% American-Made Yarn Line For Hand Knitters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <lastmod>2024-09-25</lastmod>
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    <lastmod>2025-08-04</lastmod>
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    <loc>https://www.shanikowoolcompany.com/our-ranchers</loc>
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    <lastmod>2025-05-28</lastmod>
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